Brici, Natalie; Hodkinson, Chris; Sullivan‐Mort, Gillian - In: Young Consumers 14 (2013) 3, pp. 258-279
Purpose – There have been recent calls for research into the impulse shopping behaviours of adolescent consumers – an important topic because adolescents are: an increasingly important market segment; a segment which has recently been empowered by the availability of easy credit; and which...