Bruno, Hernán A.; Vilcassim, Naufel J. - In: Marketing Science 27 (2008) 6, pp. 1126-1131
This paper develops a model that extends the traditional aggregate discrete-choice-based demand model (e.g. Berry et al. 1995) to account for varying levels of product availability. In cases where not all products are available at every consumer shopping trip, the observed market share is a...