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Search: "Bruno, Hernan A."
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Bruno, Hernan A.
5
Che, Hai
2
Dutta, Shantanu
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Bruno, Hernán A.
1
Bruno, Pascal
1
Cebollada, Javier
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
Wearout or weariness? : measuring potential negative consequences of online ad volume and placement on website visits
Chae, Inyoung
;
Bruno, Hernan A.
;
Feinberg, Fred M.
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10012170854
Saved in:
3
Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in brand choice behavior
Bruno, Hernan A.
;
Cebollada, Javier
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011916601
Saved in:
4
Role of reference price on price and quantity : insights from B2B markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
-
2012
Persistent link: https://www.econbiz.de/10009619059
Saved in:
5
Role of reference price on price and quantity : insights from business-to-business markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 640-654
Persistent link: https://www.econbiz.de/10009659302
Saved in:
6
Structural demand estimation with varying product availability
Bruno, Hernán A.
;
Vilcassim, Naufel
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1126-1131
Persistent link: https://www.econbiz.de/10003791807
Saved in:
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