Brzustewicz, Paweł; Escher, Iwona; Hermes, Jan; … - In: Journal of Business & Industrial Marketing 36 (2021) 8, pp. 1504-1519
Purpose: This paper aims to examine corporate volunteering as a form of social responsibility carried out by companies in relationships with non-governmental organizations (NGOs). Applying the value creation concept, the success of such relationships is based on value created between the focal...