Bucci, Alberto; Castellani, Massimiliano; Figini, Paolo - In: Rivista di Politica Economica 93 (2003) 3, pp. 183-224
In recent years sponsorship has become one of the most important promotion tools practiced by private companies. This paper develops the idea that sponsorship enters the production function as a kind of investment in immaterial capital, bringing the firm to a higher equilibrium level of...