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Arbeitskräfte
Brand management
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Buil, Isabel
3
De Chernatony, Leslie
2
Bitrián, Paula
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Bravo, Rafael
1
Catalán, Sara
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Hatfield, Sarah
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Pardos Martínez, Eva
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European journal of marketing : EJM
1
The international journal of bank marketing : IJBM
1
The international journal of management education
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ECONIS (ZBW)
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The use of gamification strategies to enhance employees' attitudes towards e-training systems
Bitrián, Paula
;
Buil, Isabel
;
Catalán, Sara
; …
- In:
The international journal of management education
21
(
2023
)
3
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014458936
Saved in:
2
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
3
Service employee clusters in banking : exploring Ind’s typology considering behaviour, commitment and attitude about leadership
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1781-1803
Persistent link: https://www.econbiz.de/10010205982
Saved in:
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