Measson, Nadège; Campbell-Hunt, Colin - In: Journal of Small Business and Enterprise Development 22 (2015) 1, pp. 99-126
Purpose – By examining SMEs’ participation in trade fairs as a way to establish network relationships within a global value chain (GVC), the purpose of this paper is to offer one example of the steps used to reach this goal. Design/methodology/approach – The study uses a priori deductions...