Maclennan, Maria Laura Ferranty; Tiago, Eliane Fernandes; … - In: Innovation & management review 20 (2023) 1, pp. 60-75
- Investment in eco-innovations indicates a positive attitude and change resulting from pressure and the need to return the market … fashion to adopt sustainable strategies quickly. One way would be the adoption of eco-innovations by companies in the sector … and Lojas Renner). Findings - From the data analysis, it was noticed that eco-innovations of technological trends prevail …