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~person:"Hopkins, Christopher D."
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Hopkins, Christopher D.
Carlson, Les
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Journal of marketing education : JME
3
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
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Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
Saved in:
2
Educating students to give them a sustainable competitive advantage
Hopkins, Christopher D.
;
Raymond, Mary Anne
;
Carlson, Les
- In:
Journal of marketing education : JME
33
(
2011
)
3
,
pp. 337-347
Persistent link: https://www.econbiz.de/10010217782
Saved in:
3
Educating Students to Give Them a Sustainable Competitive Advantage
Hopkins, Christopher D.
;
Raymond, Mary Anne
;
Carlson, Les
- In:
Journal of marketing education : JME
33
(
2011
)
3
,
pp. 337-348
Persistent link: https://www.econbiz.de/10009808087
Saved in:
4
The unintended consequences of using "posers" in nonprofit public service announcements and proposed self-regulatory disclosure solutions
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10008759844
Saved in:
5
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
6
The Efficacy of the Use of Implicature and Actor Portrayal Labels by Non-Profits in Anti-Smoking Print Advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10008167829
Saved in:
7
Reaching Parents to Prevent Adolescent Risky Behavior: Examining the Effects of Threat Portrayal and Parenting Orientation on Parental Participation Perceptions
Tanner, John F.
;
Carlson, Les A.
;
Raymond, Mary Anne
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
2
,
pp. 149-155
Persistent link: https://www.econbiz.de/10008134891
Saved in:
8
Do Perceptions of Hiring Criteria Differ for Sales Managers and Sales Representatives? Implications for Marketing Education
Raymond, Mary Anne
;
Carlson, Les
;
Hopkins, Christopher D.
- In:
Journal of marketing education : JME
28
(
2006
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10006228804
Saved in:
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