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~person:"Polonsky, Michael Jay"
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Polonsky, Michael Jay
Carlson, Les
82
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International marketing review
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Macromarketing - a global focus ; Vol. 1
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New directions in international advertising research
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The harm chain : a public policy development and stakeholder perspective
Polonsky, Michael Jay
;
Carlson, Les
;
Fry, Marie-Louise
-
2009
Persistent link: https://www.econbiz.de/10003876068
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2
A cross-cultural examination of the environmental information on packaging : implications for advertisers
Polonsky, Michael Jay
;
Carlson, Les
;
Prothero, Andrea
; …
- In:
New directions in international advertising research
,
(pp. 153-174)
.
2002
Persistent link: https://www.econbiz.de/10001785317
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3
International environmental marketing claims: Real changes or simple posturing?
Polonsky, Michael Jay
;
Carlson, Les
;
Grove, Stephen
; …
- In:
International marketing review
14
(
1997
)
4-5
,
pp. 218-232
Persistent link: https://www.econbiz.de/10006311165
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