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Search: "Chan, Terri H."
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4
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3
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Chan, Terri H.
8
Hung, Kineta
3
Tse, Caleb H.
3
Tse, David K.
2
Chau, Bolton K. H
1
Chen, Rocky Peng
1
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Bridging the gap between advertising academia and practice
1
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
8
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1
Mitigating the vampire effect of using celebrity in advertising : an eye-tracking approach
Chan, Terri H.
;
Chau, Bolton K. H
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 453-472
Persistent link: https://www.econbiz.de/10014444771
Saved in:
2
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
3
Gaining legitimacy and host market acceptance : a CRM analysis for foreign subsidiaries in China
Hung, Kineta
;
Tse, David K.
;
Chan, Terri H.
- In:
International marketing review
40
(
2023
)
1
,
pp. 80-101
Persistent link: https://www.econbiz.de/10014227454
Saved in:
4
E-commerce influencers in China : dual-route model on likes, shares, and sales
Hung, Kineta
;
Tse, David K.
;
Chan, Terri H.
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 486-501
Persistent link: https://www.econbiz.de/10013362339
Saved in:
5
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
6
How consumers in China perceive brands in online and offline encounters : a framework for brand perception
Chan, Terri H.
;
Chen, Rocky Peng
;
Tse, Caleb H.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
Saved in:
7
Profiling lead researchers in advertising research
Chan, Terri H.
;
Tse, Caleb H.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 296-315)
.
2017
Persistent link: https://www.econbiz.de/10011540411
Saved in:
8
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
Saved in:
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