Chen, Tser‐yieth; Chang, Pao‐Long; Chang, Hong‐Sheng - In: International Journal of Bank Marketing 23 (2005) 3, pp. 273-291
Purpose – The purpose of this work is to elucidate how price, brand cues and customer value are related, and to explore the influence of price and brand cues through service quality and perceived risk on customer value, focusing specifically on Taiwan. Design/methodology/approach – Samples...