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~person:"Liang, Beichen"
~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
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Liang, Beichen
Fu, Wei
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Cultural differences in imagery generation : the influence of abstract versus concrete thinking
Liang, Beichen
;
Kale, Sudhir H.
- In:
Journal of business research : JBR
65
(
2012
)
3
,
pp. 333-339
Persistent link: https://www.econbiz.de/10009507200
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2
The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen
;
Runyan, Rodney C.
;
Fu, Wei
- In:
International marketing review
28
(
2011
)
4
,
pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
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