Chiao, Yu‐Ching; Yu, Chow‐Ming Joseph; Li, Peng‐Yu; … - In: International Marketing Review 25 (2008) 6, pp. 612-633
Purpose – This study aims to explore subsidiaries' diversification strategies, both internationally and with regard to their product offerings. The study seeks to examine, at the subsidiary level, the relationships between subsidiary size, internationalization, production diversification, and...