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Search: "Choi, J. Andrew"
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China
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research-article
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Choi, J. Andrew
6
Brooks, David G.
2
Choi, Chi-young
1
Hansz, J. Andrew
1
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International journal of sport finance
2
International Journal of Sport Finance
1
International Journal of Sports Marketing and Sponsorship
1
International journal of sports marketing & sponsorship
1
Journal of financial stability
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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From banking integration to housing market integration : evidence from the comovement of US Metropolitan House Prices
Choi, Chi-young
;
Hansz, J. Andrew
- In:
Journal of financial stability
54
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012794122
Saved in:
2
Executive Interview: David G. Brooks
Choi, J. Andrew
- In:
International Journal of Sport Finance
3
(
2008
)
1
,
pp. 3-7
An interview with David G. Brooks, General Manager of the Beijing Olympics for Coca-Cola China.
Persistent link: https://www.econbiz.de/10005398688
Saved in:
3
The impact of ethnic diversity on the Ladies Professional Golf Association : a case study of Anheuser-Busch and its sponsorship objectives and strategies
Choi, J. Andrew
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
1
,
pp. 51-57
Persistent link: https://www.econbiz.de/10003965847
Saved in:
4
Executive interview : an interview with David G. Brooks, general manager of the Beijing Olympics for Coca-Cola China
Brooks, David G.
;
Choi, J. Andrew
- In:
International journal of sport finance
3
(
2008
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10003735762
Saved in:
5
Coca-Cola China's virtual Olympic Torch Relay programme at the 2008 Beijing Olympic Games : adding interactivity to a traditional offline Olympic activation
Choi, J. Andrew
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
4
,
pp. 246-255
Persistent link: https://www.econbiz.de/10003761146
Saved in:
6
Executive interview : an interview with David G. Brooks, general manager of the Beijing Olympics for Coca-Cola China
Brooks, David G.
;
Choi, J. Andrew
- In:
International journal of sport finance
3
(
2008
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10009884634
Saved in:
7
Coca-Cola China's Virtual Olympic Torch Relay programme at the 2008 Beijing Olympic Games: adding interactivity to a traditional offline Olympic activation
Choi, J. Andrew
- In:
International Journal of Sports Marketing and Sponsorship
9
(
2008
)
4
,
pp. 4-13
This case study examines the interactive marketing initiatives of Coca-Cola China Company for one of its marquee Olympic properties, the Olympic Torch Relay. It provides insights into building increased brand interaction by adding an online interactive component to an age-old concept in Olympic...
Persistent link: https://www.econbiz.de/10014811576
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