Zhang, Yanrong; Wei, Sherrie; Qiao, Zhixia - International Association of Agricultural Economists - IAAE - 2006
quality and intense price competition. Even though both the government and supply chain stakeholders are aware of the problems …, there is a need to look at the issues from a supply chain perspective and new ways of managing the melon supply chains are … to be explored. This paper analysed the melon supply chain in western China in the areas of logistical efficiency and …