Nojima, Miho; Shintaku, Junjiro; Takeda, Yoko; Kokuryo, Jiro - Center for International Research on the Japanese … - 2002
Many Internet shops have appeared, and most of the shops worry about customer acquisition. We applied the focus to … consumer's perceived risk as a key to the success of the Internet shop, and considered the strategy of the shop. That is, it is … thought that the Internet shop adopts an appropriate risk reduction system, and the customer can be acquired. Especially, the …