//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Cova, Bernard"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
15
Markenführung
15
Marketingmanagement
13
B-to-B-Marketing
12
Business-to-business marketing
12
Marketing management
12
Customer integration
11
Kundenintegration
11
Social Web
11
Social web
11
Marketing
10
Projektmanagement
10
Marketing theory
9
Marketingtheorie
9
Lieferantenmanagement
8
Supplier relationship management
8
Beziehungsmarketing
7
Brand
7
Markenartikel
7
Project management
7
Relationship marketing
7
Betriebliche Wertschöpfung
6
Brand image
6
Business network
6
Markenimage
6
USA
6
United States
6
Unternehmensnetzwerk
6
Value creation
6
France
5
Frankreich
5
Target group
5
Theorie
5
Theory
5
Zielgruppe
5
Brand community
4
Community
4
Customer value
4
more ...
less ...
Online availability
All
Undetermined
51
Free
19
Type of publication
All
Article
164
Book / Working Paper
28
Type of publication (narrower categories)
All
Article in journal
60
Aufsatz in Zeitschrift
60
Aufsatz im Buch
19
Book section
19
Aufsatzsammlung
3
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
2
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Working Paper
2
Conference proceedings
1
Graue Literatur
1
Konferenzschrift
1
Non-commercial literature
1
Reprint
1
more ...
less ...
Language
All
English
103
Undetermined
80
French
8
Italian
1
Author
All
Cova, Bernard
187
Salle, Robert
37
Carù, Antonella
14
Paranque, Bernard
14
Spencer, Robert
13
Pace, Stefano
12
Dalli, Daniele
9
Cova, Véronique
7
Badot, Olivier
6
Skålén, Per
6
Bernard, Cova
5
Cayla, Julien
5
Prévot, Frédéric
5
Shankar, Avi
5
Barès, Franck
4
Cantone, Luigi
4
Ivens, Björn Sven
4
Pardo, Catherine
4
Testa, Pierpaolo
4
Bradshaw, Alan
3
Ferreira, Fabiana Nogueira Holanda
3
Ford, David
3
Fuschillo, Gregorio
3
Jalkala, Anne
3
Kassis, Jane
3
Lanoux, Valérie
3
Mazet, Florence
3
Pras, Bernard
3
Proença, João F.
3
Salminen, Risto T.
3
Saucet, Marcel
3
White, Tim
3
Zwick, Detlev
3
Aubert-Gamet, Veronique
2
Bonnemaizon, Audrey
2
Ellis, Nick
2
Ghauri, Pervez N.
2
Hoskins, Steven
2
Kozinets, Robert
2
Louyot, Marie-Claude
2
more ...
less ...
Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
IMP Group
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Université Paris-Dauphine
1
Université Paris-Dauphine (Paris IX)
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
25
Marketing theory
11
Journal of marketing management : MM
10
European Management Journal
8
Revue française du marketing
7
European management journal : publ. twice a year for the Scottish Business School
6
Revue française de gestion : hommes et techniques
6
Micro & Macro Marketing
5
European journal of marketing : EJM
4
Gestion 2000
4
International Business Review
3
Journal of business research : JBR
3
Journal of service management
3
MERCATI E COMPETITIVITÀ
3
Business horizons
2
International business review : the official journal of the European International Business Academy
2
International journal of arts management
2
Journal of Business & Industrial Marketing
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
MPRA Paper
2
Management learning : the journal for managerial and organizational learning
2
Marketing management : a cultural perspective
2
The Oxford handbook of project management
2
The journal of brand management : an international journal
2
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
1
After the crisis : rethinking finance
1
An Informa business
1
Business Horizons
1
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
1
Consumer culture theory
1
Contemporary consumer culture theory
1
Creating and managing superior customer value
1
Critical marketing : defining the field
1
Design management journal
1
Economics Papers from University Paris Dauphine
1
Emerald insight
1
Essentials of logistics and management
1
Euromed Marseille Working Paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
95
OLC EcoSci
57
RePEc
27
USB Cologne (EcoSocSci)
6
Other ZBW resources
6
BASE
1
Showing
71
-
80
of
192
Sort
Relevance
Date (newest first)
Date (oldest first)
71
The transition from products to solutions : external business model fit and dynamics
Ferreira, Fabiana Nogueira Holanda
;
Proença, João F.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1093-1101
Persistent link: https://www.econbiz.de/10010223464
Saved in:
72
Control and power in online consumer tribes : the role of confessions
Yngfalk, Anna Fyrberg
;
Cova, Bernard
;
Pace, Stefano
; …
-
2013
Persistent link: https://www.econbiz.de/10010239556
Saved in:
73
Party time : recreation rituals in the world of B2B
Cayla, Julien
;
Cova, Bernard
;
Maltese, Lionel
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
Saved in:
74
Consumer culture in a post-postmodern world
Cova, Bernard
- In:
MERCATI E COMPETITIVITÀ
2013/2
(
2013
)
2
,
pp. 5-12
Persistent link: https://www.econbiz.de/10010681182
Saved in:
75
How to enhance value? : a comparative approach between marketing and finance
Paranque, Bernard
;
Cova, Bernard
- In:
Global business & economics review
15
(
2013
)
2/3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10009721415
Saved in:
76
Zoom sur l'autoproduction du consommateur
Cova, Bernard
;
Ezan, Pascale
;
Fuschillo, Gregorio
- In:
Revue française de gestion : hommes et techniques
(
2013
)
234
,
pp. 115-134
Persistent link: https://www.econbiz.de/10010158144
Saved in:
77
Rethinking consumer culture theory from the postmodern to the communist horizon
Cova, Bernard
;
Maclaran, Pauline
;
Bradshaw, Alan
- In:
Marketing theory
13
(
2013
)
2
,
pp. 213-225
Persistent link: https://www.econbiz.de/10010146218
Saved in:
78
Tribal marketing
Cova, Bernard
;
Shankar, Avi
- In:
Marketing management : a cultural perspective
,
(pp. 178-193)
.
2012
Persistent link: https://www.econbiz.de/10009507162
Saved in:
79
Experiencing consumption : appropriating and marketing experiences
Carù, Antonella
;
Cova, Bernard
- In:
Marketing management : a cultural perspective
,
(pp. 164-177)
.
2012
Persistent link: https://www.econbiz.de/10009507165
Saved in:
80
Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->