Covey, Judith; Smith, Richard D. - In: Health Economics 15 (2006) 2, pp. 205-210
In a recent issue of Health Economics Letters, Whynes et al. report an observation not previously reported in the willingness-to-pay (WTP) literature; that when people are asked to provide an estimate using payment scales they tend to disproportionately select prominent values (that is, 1, 2, 5,...