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Search: "Díaz-Bustamante, Mónica"
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Carcelén, Sonia
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Diaz-Bustamante, Mónica
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Díaz-Bustamante, Mónica
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Puelles, Maria
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Global marketing strategies for the promotion of luxury goods
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Consumer behavior regarding luxury perfumes : key elements for marketing strategy design
Díaz-Bustamante, Mónica
;
Carcelén, Sonia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 46-70)
.
2016
Persistent link: https://www.econbiz.de/10011484630
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2
Are consumers more rational and informed purchasers during recession periods? : the role of private labels and retailing strategies
Puelles, Maria
;
Diaz-Bustamante, Mónica
;
Carcelén, Sonia
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 396-417
Persistent link: https://www.econbiz.de/10011594193
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