Jung, Sang-Chul; Kim, Myeong Hwan - In: Applied Economics Letters 17 (2010) 11, pp. 1037-1041
step is to test the significance of the star power during 1988-1999 in Korea; the second step is to estimate the magnitude … of star power. The appearance of a star actor increases the probability of a hit or success by 15-19% and star power is … higher than a director power. A domestic award is associated with positive performance. We find that the top 15 players among …