Dabirian, Amir; Berthon, Pierre; Kietzmann, Jan - In: Journal of Business & Industrial Marketing 34 (2019) 7, pp. 1403-1409
Purpose: The purpose of this paper is to develop an instrument to measure employer branding in the information age. Firms increasingly migrate from matter-intensive business models to information-intensive models, where value lies in information rather than the physical objects. This shift has,...