//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
~person:"Pauwels, Koen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Data protection" OR "Internet" OR "Consumer privacy"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Consumer behaviour
16
Konsumentenverhalten
16
Internet marketing
13
Online-Marketing
13
Social Web
9
Social web
9
Advertising effects
8
Werbewirkung
8
Online retailing
7
Online-Handel
7
Brand management
6
Markenführung
6
Distribution channel
5
E-commerce
5
Einzelhandel
5
Electronic Commerce
5
Marketing management
5
Retail trade
5
Vertriebsweg
5
Beziehungsmarketing
4
Brand image
4
Markenimage
4
Relationship marketing
4
Time series analysis
4
VAR model
4
VAR-Modell
4
Viral marketing
4
Virales Marketing
4
Advertising
3
Social media
3
Controlling
2
Distance selling
2
Distanzhandel
2
Einnahmen
2
Einzelhandelsstandort
2
Internet
2
Management control
2
Marketing effectiveness
2
Marketing metrics
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Pauwels, Koen
Bauer, Hans H.
10
Kotler, Philip
9
Ozuem, Wilson
9
Chaffey, Dave
7
Fritz, Wolfgang
7
Karjaluoto, Heikki
6
Knittel, Christopher R.
6
Meffert, Heribert
6
Smith, Katherine Taken
6
Stango, Victor
6
Yan, Ruiliang
6
Frost, Raymond
5
Haenlein, Michael
5
Kampmann, Birgit
5
Kartajaya, Hermawan
5
Kirchgeorg, Manfred
5
Ko, Eunju
5
Ruyter, Ko de
5
Ryan, Damian
5
Setiawan, Iwan
5
Spann, Martin
5
Wagner, Udo
5
Wiedmann, Klaus-Peter
5
Yadav, Manjit S.
5
Adeola, Ogechi
4
Albers, Sönke
4
Bruhn, Manfred
4
Ceyp, Michael
4
Clement, Michel
4
Dwivedi, Yogesh Kumar
4
Halligan, Brian
4
Hinson, Robert
4
Kollmann, Tobias
4
Lepkowska-White, Elzbieta
4
Mero, Joel
4
Milne, George R.
4
Mutum, Dilip S.
4
Pakura, Stefanie
4
Pei, Zhi
4
more ...
less ...
Published in...
All
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
2
The impact of brand familiarity on online and offline media synergy
Pauwels, Koen
;
Demirci, Ceren
;
Yildirim, Gokhan
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10011634048
Saved in:
3
Marketing's profit impact : quantifying online and off-line funnel progression
Wiesel, Thorsten
;
Pauwels, Koen
;
Arts, Joep
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 604-611
Persistent link: https://www.econbiz.de/10009299495
Saved in:
4
Do you want to be my "friend"? : monetary value of word-of-mouth marketing in online communities
Trusov, Michael
;
Bucklin, Randolph E.
;
Pauwels, Koen
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 26-33
Persistent link: https://www.econbiz.de/10003982238
Saved in:
5
Moving from free to fee : how online firms market to change their business model successfully
Pauwels, Koen
;
Weiss, Allen
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 14-31
Persistent link: https://www.econbiz.de/10003709040
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->