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~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~person:"Loureiro, Sandra Maria Correia"
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Marketingmanagement
Relationship marketing
Social Web
21
Social web
21
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
14
Markenführung
14
Internet marketing
13
Online-Marketing
13
Beziehungsmarketing
11
Brand image
10
Markenimage
10
Viral marketing
7
Virales Marketing
7
Emotion
6
Customer satisfaction
5
Kundenzufriedenheit
5
Brand
4
Instagram
4
Markenartikel
4
Online retailing
4
Online-Handel
4
Virtual reality
4
Virtuelle Realität
4
Customer integration
3
Einzelhandel
3
Fashion
3
Kundenintegration
3
Mode
3
Retail trade
3
social media
3
Artificial intelligence
2
Brand loyalty
2
Computerspiel
2
Consumer engagement
2
Customer engagement
2
E-commerce
2
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2
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2
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12
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English
13
Author
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Loureiro, Sandra Maria Correia
Bauer, Hans H.
20
Harrigan, Paul
19
Wirtz, Bernd W.
17
Karjaluoto, Heikki
16
Ozuem, Wilson
16
Quach, Sara
15
Thaichon, Park
14
Agnihotri, Raj
13
Piller, Frank T.
13
Carlson, Jamie
12
Chaffey, Dave
12
Kumar, Vikas
12
Verhoef, Peter C.
12
Bruhn, Manfred
11
Dwivedi, Yogesh Kumar
11
Haenlein, Michael
11
Hollebeek, Linda D.
11
Ruyter, Ko de
11
Skiera, Bernd
11
Hajli, Nick
10
Ko, Eunju
10
Ratten, Vanessa
10
Smith, Alan D.
10
Vrontis, Demetris
10
Ahuja, Vandana
9
Bang, Nguyen
9
Camilleri, Mark Anthony
9
Itani, Omar S.
9
Kamboj, Shampy
9
Kotler, Philip
9
Pauwels, Koen
9
Plangger, Kirk
9
Rahman, Zillur
9
Schumann, Jan Hendrik
9
Smith, Katherine Taken
9
Weaven, Scott
9
Wiedmann, Klaus-Peter
9
Alavi, Shirin
8
Alt, Rainer
8
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Published in...
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Journal of promotion management : innovations in planning and applied research
4
E-business : state of the art of ICT based challenges and solutions
1
International journal of business performance management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
13
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
3
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
4
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
5
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
8
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
9
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
10
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
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