Mills, Roger; Debono, James Dimech; Debono, Victoria Dimech - In: European Management Journal 12 (1994) 3, pp. 306-314
In this Case Study of Walt Disney's investment in a theme park near Paris, Roger Mills, James and Victoria Dimech Debono document the unfavourable economic conditions and over-optimistic projections that caused the successful launch of the project in 1992 to quickly turn sour. By using a...