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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Die Wirkung von Dialogmarketing auf die Markenwahrnehmung
Saarbeck, Sebastian
;
Krafft, Manfred
;
Bieber, Benjamin
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 11-35)
.
2012
Persistent link: https://www.econbiz.de/10009559282
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