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Advertising music
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Diederichs, Frank A.
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Auer, Manfred
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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ECONIS (ZBW)
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Marketing und Kommunikation mit Musik : das Spiel mit den Emotionen
Diederichs, Frank A.
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 159-176)
.
2008
Persistent link: https://www.econbiz.de/10003759756
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Werbung below the line : product placement, TV-sponsoring, licensing ...
Auer, Manfred
;
Diederichs, Frank A.
-
1993
Persistent link: https://www.econbiz.de/10004154005
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