Chong, Shyue Chuan; Yeow, Chin Chai; Low, Choon Wei; … - In: Journal of Islamic Marketing 13 (2021) 8, pp. 1751-1762
Purpose: Halal products were a norm in the Muslim countries; however, halal food products were not only being consumed by Muslims nowadays. People are concerned about their daily needs, especially their food and spend in this modern society. Customers nowadays are more educated, and all the...