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~subject:"Online-Marketing"
~institution:"RWTH Aachen"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Digitalisierung
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Digitization
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Consumer behaviour
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Online retailing
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Online-Handel
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Electronic Shopping
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Germany
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Unternehmen
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Unternehmenserfolg
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Beschwerdemanagement
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Complaint management
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Customer satisfaction
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Customer service
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Entrepreneurship
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Brettel, Malte
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Flatten, Tessa
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Gavilanes Rivadeneira, José Manuel
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Scheuffelen, Stefan C.
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RWTH Aachen
Springer Fachmedien Wiesbaden
87
IGI Global
25
National Bureau of Economic Research
21
Information Resources Management Association
15
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
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Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
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OECD
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American Marketing Association
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Universität Mannheim
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MITP Verlags-GmbH & Co. KG
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Organisation for Economic Co-operation and Development
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Springer-Verlag GmbH
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Wiley-VCH
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Nomos Verlagsgesellschaft
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Campus Verlag
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Edward Elgar Publishing
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Rheinwerk Verlag
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epubli GmbH
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Peter Lang GmbH
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World Tourism Organization
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Berliner Wissenschafts-Verlag
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Bundesverband Digitale Wirtschaft
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Chartered Institute of Public Relations
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GATE Germany, Konsortium Internationales Hochschulmarketing
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Goethe-Universität Frankfurt am Main
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NetLibrary, Inc
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Redline Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Technische Universität Braunschweig
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Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
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2017
Persistent link: https://www.econbiz.de/10011639112
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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