Çekmecelioğlu, Hülya Gündüz; Dinçel, Güler - In: Business and Economics Research Journal 5 (2014) 2, pp. 79-94
Corporate reputation accepted as one of the strategic sources is corporate assets which add value to firm and has long-term benefits. Due to the increasing importance, in the recent years, corporate reputation has been an interesting subject for academicians along with the business world. The...