Bailey, James R; Cheng, Chao C; Dou, Sheng-Gong - In: Journal of International Business Studies 28 (1997) 3, pp. 605-625
Effective international management requires knowledge of culturally patterned self-concepts and concomitant feedback desires. This paper argues that the cultural forces of individualism versus collectivism shape the self-concept, and by extension individual performance evaluation and feedback...