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Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
Saved in:
2
Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A M
;
van Noort, Guda
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2013
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10010142777
Saved in:
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