Enrique, Ibarra Morales Luis; Vanessa, Casas Medina Emma - In: Contaduría y Administración 60 (2015) 1, pp. 205-228
Markets globalization and the strong competitiveness in the industrial sector, have made the fulfillment of clients’ needs a strategic target for companies that compete for a market segment. In order to acquire this, a solid competitiveness is required in reference to service differentiation....