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China
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Erfolgsfaktor
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Multinationales Unternehmen
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Luxury brands in emerging markets : a case study on China
Cui, Annie Peng
;
Wajda, Theresa A.
;
Walsh, Michael F.
- In:
Entrepreneurship in international marketing
,
(pp. 287-305)
.
2015
Persistent link: https://www.econbiz.de/10010493025
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2
The alliance capability of technology-based born globals
Oxtorp, Liliya Altshuler
;
Elg, Ulf
- In:
Entrepreneurship in international marketing
,
(pp. 73-107)
.
2015
Persistent link: https://www.econbiz.de/10010493037
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