Tan, Alvin; Brewer, Paul; Liesch, Peter - 2010
? Four concepts are proposed as the key components that define the experiential learning process underlying a firm’s pre-export … phase: export stimuli, attitudinal/psychological commitment, resources and lateral rigidity. Through a survey of 290 … collected and an Export Readiness Index (ERI) is constructed through factor analysis. Using logistic regression, the ERI is …