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Journal of forecasting
Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Operations research, Management science : OR MS ; the international literature digest
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Forecasting new product trial in a controlled test market environment
Fader, Peter S.
;
Hardie, Bruce G.S.
;
Zeithammer, Robert
- In:
Journal of forecasting
22
(
2003
)
5
,
pp. 391-410
Persistent link: https://www.econbiz.de/10006887465
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