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Ambiguity and fandom : the (meaningless) consumption and production of popular culture
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
-
2015
Persistent link: https://www.econbiz.de/10011657563
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2
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
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