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Frank, Belle
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Strong brands, strong relationships
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Secret relationships : understanding consumers' hidden feelings about brands
Walker, Chip
;
Frank, Belle
- In:
Strong brands, strong relationships
,
(pp. 345-359)
.
2015
Persistent link: https://www.econbiz.de/10011316652
Saved in:
2
Brand health measures your mother would love - Can a brand health model predict financial success? Here's one that can.
Frank, Belle
;
Sussman, Michael
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2008
),
pp. 24-27
Persistent link: https://www.econbiz.de/10007995133
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3
MARKETING IN RECESSION - Brand strategies for an economic downturn - Can you recession-proof your brand? Here's how learnings from long term brand research can help.
Bazinet, Julie
;
Saxty, Steve
;
Frank, Belle
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2008
),
pp. 18-21
Persistent link: https://www.econbiz.de/10008103767
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4
QUALITATIVE RESEARCH - Reinventing qualitative research - Is research getting in the way of your innovation? Maybe you should rethink the research process. Here's how ...
Frank, Belle
;
Marining, Anne
- In:
ADMAP : for decisionmakers in advertising, marketing, …
42
(
2007
)
2
,
pp. 32-34
Persistent link: https://www.econbiz.de/10007606624
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