CĂTOIU, Iacob; GÂRDAN, Daniel Adrian; GÂRDAN, Doru Lucian - In: Annals of Spiru Haret University, Economic Series 1 (2010) 1, pp. 11-22
The present article proposes an introspection into the field of a new marketing specialization – mobile marketing. The concept mainly refers to all marketing activities related to the new communication channel – Short Message Service, Multimedia Messaging Service, and internet access from...