Brownbridge, Kathryn; Gill, Simeon; Grogan, Sarah; … - In: Journal of Fashion Marketing and Management: An … 22 (2018) 3, pp. 438-452
Purpose: The purpose of this paper is to draw attention to the link between underdeveloped and ill-informed sizing practices, fit dissatisfaction and the creation of textiles waste. The literature review identifies: issues that limit the effective development and application of sizing systems,...