VenuGopalRao, K. S.; Gopal, Vajjhala.V. - In: Far East Journal of Marketing and Management 2 No 3 Paper 3 December (2012) 3, pp. 25-42
Though the Indian retail industry contributes (14 percent of GDP) to the growth of the economy and employs about 42 million people, organized retailing accounts for just 4-5 percent. Food and grocery constitutes 54 percent of the retail market. Noticing the huge growth potential, a number of...