Grünhagen, Marko; Mittelstaedt, Robert A. - In: International Journal of Entrepreneurial Behavior & Research 8 (2002) 3, pp. 188-200
This paper explores from a US perspective two size‐related issues that may motivate aspiring franchisees to consider multi‐unit franchising as a superior alternative to the traditional single‐unit approach. First, one of the reasons for multi‐unit franchising might be the enhanced...