Gregg, Elizabeth A.; Pierce, David A.; Sweeney, Kristi M.; … - In: International Journal of Event and Festival Management 6 (2015) 3, pp. 269-281
Purpose – The purpose of this paper is to explore factors affecting participant awareness, attraction, and attachment to the National Multiple Sclerosis Society’s (NMSS) MS 150 PGA Tour Cycle to the Shore charitable bike ride utilizing the Psychological Continuum Model (PCM) developed by...