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~subject:"Customer satisfaction"
~subject:"Nischenstrategie"
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Gresel, Ronja
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Ehbauer, Marcella
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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The service industries journal
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ECONIS (ZBW)
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Measuring and managing service performance of luxury stores : development of a balanced scorecard
Ehbauer, Marcella
;
Gresel, Ronja
- In:
The service industries journal
33
(
2013
)
3/4
,
pp. 337-351
Persistent link: https://www.econbiz.de/10009732921
Saved in:
2
Dialogmarketing in Marktnischen aus Konsumentenperspektive
Schäfers, Tobias
;
Gräßler, Markus Joseph
;
Gresel, Ronja
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 131-148)
.
2011
Persistent link: https://www.econbiz.de/10009010226
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