BOITOR, Axenia Bianca; HERŢANU, Andreea; BRĂTUCU, Gabriel - In: Management & Marketing 8 (2013) Special-Issue, pp. 63-70
This paper presents the factors that influence the consumer behaviour of individual users of software products and services from Braşov County. An analysis of the end users’ attitudes, opinions and consumers’ behaviour regarding the purchase and use of software applications was made. A...