Hallberg, Annika; Fogelberg, Charlotte Lagerberg; … - In: Eurasian Journal of Social Sciences 1 (2013) 1, pp. 39-49
Much has been written about the strategic importance of added value as a means for achieving competitive advantage, but little attention has been paid to the meaning of the term “added value”. Numerous messages about added values of food products are communicated by and to different actors,...