Hellier, Elizabeth; Aldrich, Kirsteen; Wright, Daniel B.; … - In: Journal of Risk Research 10 (2007) 3, pp. 323-338
Warning signal words (e.g. DANGER, WARNING and CAUTION) are often used on warning signs and labels to denote the level of hazard implied by the situation they indicate. This process of hazard matching assumes that warning signal words communicate primarily hazard and yet we know little about the...