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Search: "Hemalatha, M."
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India
10
Indien
10
Consumer behaviour
6
Konsumentenverhalten
6
Sonderangebot
6
Special offers
6
Einzelhandel
5
Retail trade
5
Customer satisfaction
3
Kundenzufriedenheit
3
Beziehungsmarketing
2
Cluster analysis
2
Clusteranalyse
2
Data Mining
2
Data mining
2
Entrepreneurs
2
Entrepreneurship
2
Entrepreneurship approach
2
Frauen
2
Ladengestaltung
2
Market segmentation
2
Marketing management
2
Marketingmanagement
2
Marktsegmentierung
2
Relationship marketing
2
Store design
2
Textile distribution
2
Textilhandel
2
Unternehmer
2
Women
2
Betriebliche Standortwahl
1
Bundling strategy
1
Competitive advantage
1
Corporate reputation
1
Customer analysis
1
Erfolgsfaktor
1
Firm location choice
1
Firmenimage
1
Fuzzy sets
1
Fuzzy-Set-Theorie
1
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Type of publication
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Article
26
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Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
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English
26
Author
All
Hemalatha, M.
26
Sivakumar, V. J.
12
Narayanan, A. G. V.
4
Sridevi, P.
4
Jayakumar, G. S. D. S.
2
Jayakumar, G. S. David Sam
2
Moorthi, Y. L. R.
2
Sezhiyan, D. M.
2
Chandra Mohan, V.
1
Mohamed Jasim, K.
1
Najma, S.
1
Nayaki, S. Senthil
1
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Published in...
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International journal of business innovation and research
8
International journal of Indian culture and business management
6
International journal of business excellence
6
International journal of business information systems : IJBIS
3
International journal of business and emerging markets : IJBEM
2
Knowledge management and drivers of innovation in services
1
Source
All
ECONIS (ZBW)
15
OLC EcoSci
11
Showing
1
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26
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26
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1
K-means clustering for profiling the rural women entrepreneurs in India
Hemalatha, M.
;
Nayaki, S. Senthil
- In:
International journal of business information systems : …
17
(
2014
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10010478562
Saved in:
2
The antecedents of marketing success of women entrepreneurs
Hemalatha, M.
;
Chandra Mohan, V.
;
Mohamed Jasim, K.
- In:
International journal of business innovation and research
7
(
2013
)
6
,
pp. 637-662
Persistent link: https://www.econbiz.de/10010400357
Saved in:
3
The antedecents of store patronage behaviour in Indian kirana store
Hemalatha, M.
;
Najma, S.
- In:
International journal of business innovation and research
7
(
2013
)
5
,
pp. 554-571
Persistent link: https://www.econbiz.de/10010212965
Saved in:
4
An empirical study on the influence of clearance sales shopping characteristics on store satisfaction and loyalty
Hemalatha, M.
;
Narayanan, A. G. V.
;
Sridevi, P.
; …
- In:
International journal of Indian culture and business …
6
(
2013
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10009741353
Saved in:
5
An empirical study on the influence of clearance sales shopping characteristics on store satisfaction and loyalty
Hemalatha, M.
;
Narayanan, A. G. V.
;
Sridevi, P.
; …
- In:
International journal of Indian culture and business …
6
(
2013
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10010117398
Saved in:
6
Market basket analysis : data mining application in Indian retailing
Hemalatha, M.
- In:
International journal of business information systems : …
10
(
2012
)
1
,
pp. 109-129
Persistent link: https://www.econbiz.de/10009550115
Saved in:
7
Market segmentation of clearance sales outshoppers using cluster and classification tree-based approach
Hemalatha, M.
- In:
International journal of Indian culture and business …
5
(
2012
)
6
,
pp. 627-643
Persistent link: https://www.econbiz.de/10009630160
Saved in:
8
A predictive modeling of retail satisfaction : a data mining approach to retail service industry
Hemalatha, M.
- In:
Knowledge management and drivers of innovation in services
,
(pp. 175-189)
.
2012
Persistent link: https://www.econbiz.de/10009681004
Saved in:
9
Market basket analysis : data mining application in Indian retailing
Hemalatha, M.
- In:
International journal of business information systems : …
10
(
2012
)
1
,
pp. 109-129
Persistent link: https://www.econbiz.de/10010003823
Saved in:
10
Market segmentation of clearance sales outshoppers using cluster and classification tree-based approach
Hemalatha, M.
- In:
International journal of Indian culture and business …
5
(
2012
)
6
,
pp. 627-643
Persistent link: https://www.econbiz.de/10010038957
Saved in:
11
A fuzzy clustering approach for segmenting Indian retail market based on store image
Sezhiyan, D. M.
;
Hemalatha, M.
- In:
International journal of business excellence
4
(
2011
)
6
,
pp. 731-750
Persistent link: https://www.econbiz.de/10009505720
Saved in:
12
Segmentation of clearance sales shoppers based on store attributes
Hemalatha, M.
- In:
International journal of business innovation and research
5
(
2011
)
6
,
pp. 639-662
Persistent link: https://www.econbiz.de/10009388784
Saved in:
13
A neural network model for clearance sales outshopping behaviour
Hemalatha, M.
;
Moorthi, Y. L. R.
;
Sivakumar, V. J.
- In:
International journal of business excellence
4
(
2011
)
3
,
pp. 263-282
Persistent link: https://www.econbiz.de/10009298912
Saved in:
14
A Decision-Support System application in retail store location model : a case study of hypermarket in emerging markets
Hemalatha, M.
;
Sridevi, P.
;
Sivakumar, V. J.
- In:
International journal of business and emerging markets …
3
(
2011
)
2
,
pp. 158-176
Persistent link: https://www.econbiz.de/10009012119
Saved in:
15
Segmentation of clearance sales shoppers based on store attributes
Hemalatha, M.
- In:
International journal of business innovation and research
5
(
2011
)
6
,
pp. 639-662
Persistent link: https://www.econbiz.de/10009883533
Saved in:
16
A Decision-Support System application in retail store location model : a case study of hypermarket in emerging markets
Hemalatha, M.
;
Sridevi, P.
;
Sivakumar, V. J.
- In:
International journal of business and emerging markets …
3
(
2011
)
2
,
pp. 158-176
Persistent link: https://www.econbiz.de/10009887888
Saved in:
17
A neural network model for clearance sales outshopping behaviour
Hemalatha, M.
;
Moorthi, Y. L. R.
;
Sivakumar, V. J.
- In:
International journal of business excellence
4
(
2011
)
3
,
pp. 263-282
Persistent link: https://www.econbiz.de/10009888945
Saved in:
18
A fuzzy clustering approach for segmenting Indian retail market based on store image
Sezhiyan, D. M.
;
Hemalatha, M.
- In:
International journal of business excellence
4
(
2011
)
6
,
pp. 731-750
Persistent link: https://www.econbiz.de/10009888958
Saved in:
19
Modelling clearance sales shopping behaviour
Hemalatha, M.
;
Sivakumar, V. J.
;
Narayanan, A. G. V.
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 451-474
Persistent link: https://www.econbiz.de/10008798779
Saved in:
20
Modelling clearance sales store loyalty behaviour of Indian shoppers
Hemalatha, M.
;
Sivakumar, V. J.
- In:
International journal of business excellence
3
(
2010
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10009575528
Saved in:
21
Modelling clearance sales shopping behaviour
Hemalatha, M.
;
Sivakumar, V. J.
;
Narayanan, A. G. V.
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 451-474
Persistent link: https://www.econbiz.de/10009883486
Saved in:
22
Modelling clearance sales store loyalty behaviour of Indian shoppers
Hemalatha, M.
;
Sivakumar, V. J.
- In:
International journal of business excellence
3
(
2010
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10010005034
Saved in:
23
Segmentation of Indian shoppers based on store attributes
Hemalatha, M.
;
Sivakumar, V. J.
;
Jayakumar, G. S. David Sam
- In:
International journal of business innovation and research
3
(
2009
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10003892040
Saved in:
24
Retail event satisfaction measurement model : an Indian context
Hemalatha, M.
;
Sivakumar, V. J.
- In:
International journal of Indian culture and business …
2
(
2009
)
6
,
pp. 654-669
Persistent link: https://www.econbiz.de/10003953025
Saved in:
25
Segmentation of Indian shoppers based on store attributes
Hemalatha, M.
;
Sivakumar, V. J.
;
Jayakumar, G. S. David Sam
- In:
International journal of business innovation and research
3
(
2009
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10009883459
Saved in:
26
Retail event satisfaction measurement model : an Indian context
Hemalatha, M.
;
Sivakumar, V. J.
- In:
International journal of Indian culture and business …
2
(
2009
)
6
,
pp. 654-669
Persistent link: https://www.econbiz.de/10009885509
Saved in:
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