Tuzovic, Sven; Wirtz, Jochen; Heracleous, Loizos - In: Journal of Services Marketing 32 (2018) 1, pp. 34-45
Purpose: How can some companies be the innovation leader in their industry over prolonged periods of time, whereas others cannot? The purpose of this study is to understand a firm’s capability to be a successful serial innovator and to generate a constant stream of industry-leading...