Friedman, Hershey H.; Herskovitz, Paul J. - In: American Journal of Business 5 (1990) 1, pp. 49-50
The purpose of the present study was to determine whether providing shoppers with a gift upon entering a store would result in an increase in sales. An experiment was conducted in a pharmacy and a total of 200 subjects were used. The results showed that shoppers given a key chain and thanked for...